Introduction
Some campaigns just work. This was one of them.
Over a 30-day period, we ran a Facebook Ads campaign for a commercial trucking client that generated 214 leads at an average cost of $4.28 per lead — on a budget of just $30 a day. To put that in perspective, the industry average cost per lead for commercial and industrial businesses on Facebook sits between $10 and $35. This campaign came in at a fraction of that, delivering leads at up to 88% below what most businesses in this space are paying.
Here is a full breakdown of how it performed — and why the numbers matter.
The Campaign at a Glance
The campaign ran from March 11 to April 9, 2026, across Facebook and Instagram. Total spend came in at $916.11 on a $30.30 daily budget. In that time, the ads reached 22,758 people and generated 214 leads. The click-to-lead rate hit 28%, above the industry benchmark of 10–25%, and Facebook rated the ad quality as above average — meaning the ads were actively outperforming competitors in the same auction.
How It Stacked Up Against Industry Benchmarks
The commercial trucking and fleet services space is a competitive vertical on Facebook. Most businesses in this category pay between $10 and $35 per lead. At $4.28, this campaign beat that benchmark by 60 to 88%.
The click-to-lead rate of 28% also exceeded the industry benchmark of 10–25%, meaning a higher share of people who clicked actually converted into leads. CPM came in at $19.95, well within the $12–$30 industry range. Ad frequency held at 2.02, sitting comfortably inside the healthy 1.5–3.0 range, which means the audience was not yet experiencing fatigue.
Every metric, across the board, was at or above benchmark.
Two Audiences, Both Winning
The campaign targeted two distinct groups: owner operators and fleet buyers.
Owner operators drove the bulk of results — 192 leads at $4.11 per lead, accounting for 86% of total leads and the majority of spend at $790. Fleet buyers, the B2B segment, generated 22 leads at $5.73 per lead on $126 in spend. Both segments performed well below the $10–$35 industry benchmark. The budget naturally allocated itself toward the higher-performing audience, which is exactly what a well-structured Facebook campaign should do.
Where the Leads Came From
Facebook Reels was the top-performing placement, delivering 77 leads at just $3.16 per lead — the highest volume and the lowest cost of any placement in the campaign. Facebook Feed came in next with 38 leads at $5.77, followed by Instagram Feed with 33 leads at $3.68. Facebook Search generated 31 leads at $4.45, Facebook Stories produced 14 leads at $3.33, and Facebook Marketplace added 12 leads at $4.51.
Even the higher-cost placements — Instagram Reels at $9.82 and Instagram Stories at $10.58 — still came in within the industry benchmark range of $10–$35 per lead.
Who Responded
Leads came in across a wide age range. The 35–44 group led in volume with 64 leads at $3.87 per lead. The 45–54 bracket followed with 51 leads at $5.22, and the 25–34 group generated 43 leads at $3.36 — the lowest cost per lead of any age segment. The 55–64 range produced 38 leads at $4.71, and users 65 and older added 15 leads at $3.75.
Male users made up 90% of all leads, which is consistent with the commercial trucking buyer profile. Importantly, every age group generated leads below the $10–$35 industry benchmark — the campaign performed across the full demographic spread.
The Bottom Line
214 leads. $4.28 per lead. $30 a day. This is what a well-built Facebook campaign can do for a commercial trucking business when the targeting, creative, and structure are dialed in.
The campaign ran efficiently, the budget was well-allocated, audience fatigue was not a factor, and the ad quality score reflected ads that were genuinely resonating — not just running.
Do You Run a Trucking or Transportation Business?
If you’re in commercial trucking, fleet services, or the transportation industry and you’re not generating leads consistently from Facebook — or you’re paying way more than you should be — let’s fix that.
We know this market and we know how to make it work on a lean budget. Reach out to us at adboro.com or email info@adboro.com and let’s talk about what a campaign like this could look like for your business.